assignment 8

What kinds of political or ideological messages inform design or the branding of design today? identify one example and describe in what ways it expresses larger cultural, political or ideological beliefs.

In the late 1940's the role of design in the reshaping of Europe lay in consumerism. The reconstruction of the industry would generate increased demand for consumer goods.

Critic - Henre Lefebure defined Americanization as that ideological commodity imported in the name of technical progress called consumer society and the mass media. Ideological messages inform the branding of design today through the use of media.

Advertising through tv and campaigns is the role of media design for consumerism. The use of the media design industry in todays time would generate increased demand for consumer goods.

blog 7- sensitive and unsensitive pictures from cuba street

Sensitive Designs

I found this poster while walking down Cuba street outside a tattoo shop. For me, all the tattoo designs in the poster represent sensitive designs as each of the tattoos have meaning behind them. For example the Maori art designs on the bottom of the poster have Maori cultural meanings behind the design therefore they are sensitive as designs.

As our readings says, Manos Nathan and Collen E Waata-Urlich are two of many Maori ceramic artists and practitioners in other media, who are extending the range of Maori art and design.



Insensitive Design

This tattoo design would be an example of an insensitive design as there seems to be a lack of meaning behind the artwork. It shows 'love' on one hand and 'hate' on the other.

There aren't any cultural meanings to this design as there are on the designs shown above therefore this design can be classified as an Insensitive Design.

Assignment 6: Bauhaus design

Bauhaus School of design had always taught design to students in a way that let them explore and emphasize the quality of non produced materials. The Bauhaus school of design was founded by Walter Groupius in 1919. It has been over 90 years but his theories of design remain consistently similar in this age of time. The theories taught in the school were to experience many different aspects of design before going into the area of specialization. These were taught in the first semester of the design school, also known as the Vorkurs.

The same theory is used at Victoria University campus. all the aspects of design are taught in the first year of study then in the second year we move into our specialization area of study e.g media, industrial or culture in context. The Bauhaus theories are still used as of today and has not been forgotten.